At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Your Tasks
- Support Digital Product Owners of the Digital Asset Management tools (PIM / DAM) to drive them decisively forward.
- Continue to develop the tools and processes into all-encompassing and overarching marketing tools, ranging from ideation and automation by leveraging artificial intelligence.
- Support the Product Owners in ensuring data quality using key metrics.
- Conceptualize, write, and distribute a monthly internal AI in Marketing newsletter that highlights new tools, trends, and success stories.
- Design, maintain, and update a central SharePoint site that serves as a hub for AI-related resources, updates, and documentation.
- Manage internal project communication with clarity and consistency, ensuring all stakeholders are informed and engaged.
- Planning and coordination of monthly AI-focused presentations with partners to foster knowledge sharing and inspire use cases.
- Project support from the creation of digital assets to their publication for our customers in close collaboration with our international team and many different departments, agencies and suppliers in a very agile environment.
- Craft content that speaks the language of the internet for internal and external communications including emails, newsletters, and announcements.
- Connect with stakeholders to gather vibes and tweak things based on real-time feedback.
- Infuse energy into conversations, creating an atmosphere that's not just positive but buzzes with collaboration.
Your Profile
- Studies in marketing, media management, media technology, communication design or business administration
- Fully enrolled during the entire working student period
- Interest in Artificial Intelligence, digitization, data and technology
- Experience with researching information and presenting the results
- Responsible and independent work style
- Good organizational and communication skills
- Experience from previous internships/student jobs and experience abroad are a plus international mindset
- Very good written and oral communication skills: primarily in English, German is a plus
