Praktikum (m/w/d) Marketing Herzogenaurach 2025

You may find yourself contributing to various areas such as planning, activation, events, seeding, and Go To Market (GTM) activities. You may have the chance to dive into the heart of our brand by assisting in the product creation process, marketing communication strategy & package creation, campaign execution, and conducting market, trend & customer research.

Your collaborative spirit will shine as you build cross-functional relationships. Take the opportunity to have an impact through improvement suggestions and enthusiasm for innovative ideas!

Whether you're supporting briefings, handovers, managing samples, the sports marketing event business or contributing to Go To Market planning, your role will be integral in shaping the success of our brand in the dynamic world of sports.

Join us in driving excellence and innovation from concept to consumer!

Grow your capabilities through meaningful tasks & projects

• Category Knowledge Growth - Learn and understand the product range, market dynamics, and consumer behavior to contribute valuable insights.
• Project Planning & Execution - Contribute to key projects aimed at achieving future goals, collaborating with cross-functional teams for successful implementation.
• Marketing Strategy Support - Assist in developing marketing plans, analyzing market trends, and coordinating communication activities to enhance brand exposure.
• Operational Coordination - Manage data, support logistical tasks, assist in sales-related analyses, and handle administrative duties to ensure smooth operations within the team.
• Teamwork & Innovation - Build cross-functional relationships, suggest improvements, and embrace new ideas.

What would make you a match

• Student of Business Administration, International Business or similar with a focus on Marketing/Sports/Fashion
• Fluent in English (written & spoken)
• For the Sports Marketing team: Fluent in German (written & spoken)
• Strong MS Office skills
• Strong interest & passion for Sport or Lifestyle & Fashion
• Project Management skills and / or ability to work on multiple tasks and project streams at the same time
• Work collaboratively with multiple colleagues and stakeholders
• Category Management & Go To Market: Strong product / market analysis skills

What's in it for you

• Employee discounts on products
• Chances to attend and take part in on campus events and sponsored adidas events/games
• Structured training and development, access to LinkedIn Learning, Language Training and adidas Learning Portal
• Possibility to join our mentorship program, networking opportunities or employee resource groups
• International intern community and work environment
• Regular development conversations as part of your role
• Inspiring campus with canteens, cafes, reflection rooms and sport facilities including an on-site gym (25€/month) and many more sports facilities
• Company sports program including classes and events focusing on sports and mental health
• Flexible and agile working arrangements (40% home office possible)
• Monthly gross allowance: non-compulsory internship 2.098,00€, compulsory internship 1.590,00 € (Difference due to different taxation, net will be the same)

Eligibility

• Enrolled as full-time student for the complete duration of the internship
• Or in the so-called gap year between Bachelor and Master’s degree (gap year regulation only applicable to EU citizens due to working permit regulations)
• Candidates in penultimate year of study preferred (following the internship, students should have maximum one year to graduate)
• Availability for the full duration of the internship from March 2025 - September 2025
• Ability to relocate to Herzogenaurach in Germany for the full duration of the internship